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A womenswear suit campaign shot against concrete in late afternoon sun.

Vell Studio

Model in a sand coloured suit walking down a concrete corridor

Model touching her suit collar, three quarter view

Model seated on a concrete ledge in a beige suit

Close portrait of the model with eyes closed in the sun

Overview

Vell Studio makes oversized suits in sand and stone colours. The brief was a campaign that looked like an editorial, not an ad.

We shot one model against concrete walls in strong late sun, so the shadows did the styling. Eight poses became a carousel, a set of Reels and a Pinterest board.

The beige suit sold out in two sizes within the first week, and two fashion accounts reposted the carousel.

Next case

All work

Rootstock

Remix project