1.8M

Reel views

+9k

New followers

6 weeks

Booked out after launch

A tasting menu launch that follows one beetroot from the market to the plate.

Rootstock

Woman in a blazer tasting a course at a candlelit table

Sliced beetroot rolled on a plate with a red line of sauce

Hands lifting a crate of vegetables at a market stall

Overview

Rootstock changes its tasting menu with the seasons and wanted the autumn menu to start with the ingredients, not the dining room.

We filmed one beetroot from a seed in the soil to a crate at the market and a sliced course on the plate, then closed on a guest taking the first bite. The film was cut into a 25 second Reel and three shorter Stories.

Tables for the new menu were booked out six weeks ahead, and the Reel became the restaurant's most shared post.

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Swapline

Remix project