Campaign
Four outfits, one walk
Platforms
Instagram Reels, TikTok
Role
Format, styling brief, paid social
Year
2026
7.2M
Views
+52k
App installs
3.9%
Share rate
A vertical Reel where one walk on a treadmill runs through four rented outfits.
Swapline
Overview
Swapline rents designer clothes by the week. The app needed one idea that showed how quickly a wardrobe can change.
We filmed from above as a model walks on a treadmill and changes outfit on every beat: a brown blazer with jeans, a black suit, then a pink two piece. It was shot vertical only, made to be watched on a phone.
The Reel ran for three weeks as organic and paid content, and installs from social doubled over the month.
Remix project