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Autumn coat launch shot in a red desert, cut for Reels and Stories.

Halde

Man in a long brown coat standing in a red desert under a blue sky

Man in a dark coat in the desert at golden hour

Man in a cream shirt standing in a sunlit canyon

Man in an overcoat seen from behind in red rocks

Cliffs and sea stacks along a sandy coast

Overview

Halde makes wool coats in small runs. For the autumn drop they wanted a launch that felt calm and expensive, without a studio look.

We shot one model in a red desert over two days: full looks at golden hour, close crops of the cloth, and a coastline for the slower Stories. Every frame was planned for a 4:5 feed and a 9:16 cut.

The first run sold out in nine days. Saves on the launch carousel were four times the account average.

Next case

All work

Pallet Footwear

Remix project