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A sneaker launch film where a dancer tips back in a chair over a bright green floor.

Pallet Footwear

Woman leaning back in a chair in a wood panelled room with a green floor

Woman in a black t-shirt leaning back over a green floor

Woman looking up at the camera with her arms out

Woman talking to the camera on a green background

Woman smiling into the camera, arms stretched wide

Overview

Pallet makes one white sneaker with laces in many colours. For the launch they wanted something people would rewatch, not a product spin.

We cast a dancer and built a wood room with a bright green floor. She tips back in a chair, the camera drops to her shoes, and the clip ends with her talking straight to camera.

The film was posted as one piece and as five loops, and the brand's creator program grew out of the comments.

Next case

All work

Brightside SPF

Remix project