24M

Impressions

+31%

Sales during the campaign

540

Creator posts

Sunscreen campaign with portraits of three generations against a clear sky.

Brightside SPF

Laughing woman with her hair blowing against a blue sky

Child with arms raised against a clear sky

Older woman with closed eyes in warm sunlight

Silhouette of a woman against an orange background

Overview

Brightside wanted its mineral sunscreen to read as family friendly without the usual beach clichés.

We cast a child, a young woman, an athlete and a grandmother, and shot each against the same open sky. Creators then reshot the format with their own families.

Creator posts made up most of the reach, and the campaign hashtag was still in use a summer later.

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All work

Quiet Hours

Remix project