11.4M

Views across 12 episodes

+42k

New followers

1,900

Product page visits a day

A weekly TikTok series on riding jackets, shot on a white set with one black motorcycle.

Northbound Moto

Woman in a dark suit sitting on a black motorcycle in a white studio

Woman in a leather jacket seated on a motorcycle in a white studio

Rider in a grey jacket holding a matte helmet

Rider in black leather holding a carbon helmet

Rider in an olive jacket with a matte helmet

Woman in a dark suit sitting on a black motorcycle

Overview

Northbound sells riding jackets and helmets. Their feed was product shots on white with little reason to stop scrolling.

We built a twelve part series around one set, one bike and four riders. Each episode answers a question riders actually ask, like how a jacket fits when seated or what armour does in a fall.

The series became the brand's main source of new customers, and the team now films it every week in house.

Next case

All work

Floor Nine

Remix project