3.4M

Reach

+44%

Suit sales, month on month

5.1%

Engagement rate

A crowded office lobby where one white suit stands out, made for a tailoring brand.

Floor Nine

Crowd of commuters in suits standing in a mirrored lobby

Woman in the foreground facing a crowd in suits

Woman in a white suit standing at the centre of the crowd

Overview

Floor Nine sells suits to people who work in offices and wanted to meet them where they actually are.

We filled a mirrored lobby with commuters in grey, navy and pink, and placed one woman in a white suit at the centre. The camera holds still and lets the crowd move around her.

The white suit sold out in the first week, and the clip did best on LinkedIn, a channel the brand had never used before.

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All work

Remix project