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A three week teaser that revealed an orange coupé one detail at a time.

Corsa Ardente

Silhouette of a sports car with open doors against a sunset gradient

Dark sports car with red tail lights in low light

Close-up of an air vent on an orange car

Side window and door of a metallic orange car

Overview

Corsa Ardente had a new coupé and a reveal date, but no photos they could show before it.

We released one close-up a day: a vent, a wheel, the curve of a door, the tail lights in the dark. Followers guessed the shape in the comments, and the full silhouette came on launch night.

The teaser posts out-performed the launch film, and test drive bookings opened with a waiting list.

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Afterlight

Remix project