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User clips in week one

Handheld clips of friends at a rooftop party, made for an events app launch.

Afterlight

Three friends crowding into a selfie on a rooftop at night

Woman in sunglasses talking to the camera at night

Woman with red hair dancing on a lit rooftop

Blurred figure in a pink hoodie turning past the camera

Overview

Afterlight lists small events around the city. The launch had to look like something friends would film themselves.

We gave three creators one phone each and a rooftop for the night. The edit keeps the motion blur, the shaky turns and the laughs in the middle of sentences.

Users copied the format straight away, and the brand now reposts their clips every Friday.

Next case

All work

Northbound Moto

Remix project